Brass Bear Studio | kitchen and bath imagery

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Hyper-Realistic CGI for Fixtures, Finishes & Interiors

We specialize in hyper-realistic CGI for kitchen, bath and furniture brands, focusing on decorative fixtures and interiors. We meticulously recreate furniture, brassware, wallpaper, and specialty finishes with stunning realism. Our imagery rivals traditional photography while offering greater flexibility and efficiency.

From cutouts to full-room designs, our CGI can seamlessly integrate multiple product lines into cohesive, high-end lifestyle scenes for e-commerce, catalogs, and brand storytelling. Every image is crafted to reflect your brand’s identity, ensuring a polished, consistent visual presence across all marketing channels.

Areas of Expertise

Kitchens

Bathroom 05_Close-up - faucet_Brushed Nickel.jpg

Bathrooms

Interiors

Design Philosophy

We use organic woods, tactile finishes, and balanced textures to create warmth, realism, and depth. Our rooms are designed to be believable, not just beautiful - each one grounded in architecture, light, and craft.

Drawing on fundamentals of visual communication, we build compositions that guide the viewer’s eye naturally to the product.

We work across styles, from contemporary and chic to transitional, classical, and timeless, but always with a focus on geometry, texture, and carefully chosen colors. Every scene adapts to the brand story behind it, whether it’s complementing a wood finish, a statement piece of furniture, or a signature brassware fixture.

Our imagery feels structured, refined, and emotionally resonant - where design serves the product, and the product defines the design.

About

Ryan Newfell is the Founder & Creative Director of Brass Bear Studio and combines over a decade of experience in digital marketing, branding, and content strategy with a deep specialization in CGI and design consulting.

As Director of Marketing at Crosswater London, Ryan led website launches, content development, product photography, and high-end design projects, shaping the brand’s visual identity across print and digital platforms. Most recently, as a consultant, Ryan has developed CGI lifestyle imagery, redesigned print materials, and launched new websites for multiple kitchen and bath brands.

Ryan holds a B.A. in Communication from Worcester State University and is currently pursuing his M.S. in Communication at Clark University.

Insights

Thoughts on CGI design, 3D rendering, and product visualization. Learn how boutique brands use CGI to inspire designers and sell more.

10 CGI Room Design Principles That Help Your Products Sell

CGI rooms, when designed thoughtfully, are powerful sales tools. They don’t just show your products; they create an environment where designers feel inspired, salespeople feel supported, and homeowners can picture themselves living with your products. Here are 10 principles we follow at Brass Bear Studio to ensure every CGI room drives sales, not just admiration.

How to Plan Your Creative Assets for New Product Launches

Launching a new product is about more than the product itself, it’s about how the story is told visually. For marketing managers, one of the biggest challenges is making sure you have the right mix of images and media ready to support every channel, from catalogs and digital flip books to websites, social media, and PR campaigns. Planning ahead means you won’t be scrambling later to fill gaps. Here are four types of assets that belong in every launch strategy.

How CGI Helps Boutique Brands Compete with Industry Giants

For many small and mid-sized boutique brands, competing with big names like Waterworks, Dornbracht, and Brizo can feel like an uphill battle. National brands have entire CGI teams and marketing departments at their disposal, while smaller businesses are often stuck with expensive, rigid photography that can’t keep up with their needs. The good news? You don’t need a massive budget or in-house team to look like a market leader.